Never Home Music worked with Team Epiphany and Nike Running to help take the Nike+ Run Club to a new level. The in person experience was amazing and at times life changing. The challenge? How to bring that experience beyond the cities where Nike Run Clubs existed and give everyone a chance to be involved, no matter the locale. The answer: Construct a digital environment with music, coaching, tips, and more for anyone to access. Bring the run club to their ears. For our part we designed custom playlists to match each running style you’d need. The program was successful and quickly grew to over a million followers on Spotify and spread to other platforms. Other custom run experiences were implemented. Live coaching with customized matching music, workouts with Olympic legends, challenges and events, all designed to service the runner anywhere and anytime.